We started Jia after a decade of working in microfinance and fintech.
Hi, I'm Zach, one of Jia's co-founders. I began my career in South Sudan providing farmers with financing to grow their businesses and feed the country. My co-founder and chief product officer, Cheng, started her career helping finance community banks in Tanzania.
From these early experiences, we saw the massive need for alternate forms for financing to help communities excluded from the traditional financial system.
We made the jump to fintech to deliver solutions to this problem at scale. Yet after 5+ years working at one of the world’s leading consumer finance companies, we saw that despite new technologies, the lending industry was still too transactional. Rates were far too high, terms too inflexible. This left little room for small businesses to create real wealth for themselves and their communities.
We started Jia to create something new – a fair and efficient new arrangement where small businesses win. We’re more than a lender. Jia is a digital community. And in doing so, building a fairer financial system that truly works for everybody.
- Zach, Co-Founder / CEO & Cheng, Co-Founder / CPO
We believe in a fair and efficient new arrangement where everyone wins. We can fairly serve millions of business owners who were formerly unable to secure loans at affordable rates, and put them on a path to build wealth.
Pull up a chair and join us on our journey to unlock financial freedom across the globe.
Thank you, asante, salamat, धन्यवाद & 谢谢,
Zach & Cheng
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